Film personalities are extremely popular with South Asian women, with Top 4 Most Admired belonging to this Industry. The Top 4 women have collectively garnered around 54% share of the most admired women. Deepika Padukone and Aishwarya Rai hold the joint first position, while Priyanka Chopra is marginally behind. Angelina Jolie occupies 4th position. The fifth to 10th position is dispersed with women politicians being the next admired category Sushma Swaraj (6th), Hilary Clinton (9th) and Theresa May (10th) collectively amassing 20% share. Other prominent women in Top 10 Most Admired Women are activist for girl’s education and Nobel Prize Winner- Malala Yousufzai (5th) badminton player and Olympic silver medallist – PV Sindhu (7th) and Pepsico CEO Indra Nooyi (8th).
Base - 300 (Numbers show % share of admiration)
Multi Cultural Britain interviewed 300 South Asian women in April 2018. Respondents were given a pre coded list of personalities and also had the option of specifying their own. The two questions were
- Which of the following female personalities do you admire? (Multiple selections)
- Which of the following female personalities do you admire THE MOST? (Single selection)
These two numbers were combined to derive % share of admiration. The MOST ADMIRED personality was given double weighting.